The Ineptitude of Delta Airline’s Twitterers

July 27, 2010 by admin

Delta Airlines receives regular and mostly deserved thrashings on Twitter. So much so that it looks like the company is taking action by putting a customer service agent to work monitoring the Twittersphere (but only between the hours of 8 a.m. to 9:30 p.m. EST M-F).

Earlier this afternoon the Delta Blog twitter account announced that they posted a Hawaiian travel guide. Given that I’ve been there a few times and very fond of the place, I decided to check it out.

It was then that I discovered that they mixed up the location of the Shangri La in their post, attributing its location to the Big Island when in fact it’s on Oahu.

The Shangri La house is on Oahu, not the Big Island

So being the good samaritan that I am, I sent a reply tweet to the Delta Blog account to point out the error. To my surprise I received this back shortly thereafter:

It’s almost like a robot replied it happened so quick with such a generic response. After checking back and the blog post didn’t change, I thought perhaps I should let the Delta folks know I wasn’t just making conversation. Here was their response:

A Brick Wall...

Think it made a difference? Nope. As of 9:30 p.m. the site still has the incorrect information.

This is petty, I know. But like my prior experience with Best Buy, it shows that executing a corporate Twitter presence poorly is just as bad as not having one at all.

Share and Enjoy: